The Problem
This real estate company was aiming to get a better understanding of the “young professionals” demographic who either happen to be living alone or are considering making the move, in order to gain insights into how their new lifestyle and real estate concept would fare in the market and who the ideal target group would be.
The Approach
During the field research phase, the consulting team designed and carried out a focus group made up of the target group of individuals to capture insights regarding their current lifestyles, their living preferences, and their budget. The focus groups were supplemented by surveys that were completed by over 160 individuals
