Marketing and product innovation are both customers-oriented tasks. Marketing is essential in acquiring new customers and maintaining existing ones and product innovation is critical to be able to cope with a rapidly changing markets and technologies. Accordingly, we support businesses in understanding customer needs and preferences, testing prototypes, and marketing for their products by conducting intensive market research.
We can also assess a company’s marketing strategy by understanding the strengths and weaknesses and identifying potential beneficial opportunities while accounting for the risk accompanied. We provide recommendations on how to conduct effective marketing strategies in order to ensure profitable sales of your products/services.
With respect to marketing strategy, we analyse each of the marketing 4Ps and how they interact with each other while accounting for external factors in the business environment and internal factors within the company. The marketing 4Ps are Product: the good or service, Price: what customers pay, Place: targeted location for distribution, and Promotion: advertising. For each, we provide a detailed customer-oriented recommendations.