The Problem
This client aims to promote a culture of entrepreneurship and business innovation across 14 Arab countries. They organize an annual startup incubator program, and Acumen Consulting was assigned the design and delivery of the program in 2019.
The Approach
The program starts at the ideation phase, where startups begin to translate their ideas into business models. Then they move on to the validation phase where they learn how to validate their value proposition and their market size via surveys, interviews, and creating a Minimum Viable Product. Next they move on to operations, project management, and finances. At the end of the program, all participating teams pitch to a judging panel, where the winners may receive seed funding up to EGP 200,000.
