About Us
Acumen Consulting was founded to bridge the gap between imported business models that overlook regional realities and traditional approaches that struggle to keep pace with global change
Who We Are
Founded in 2016, Acumen signifies shrewdness, intellect and the ability to rapidly and accurately discern a situation. Hence a desire to see beyond the obvious and empower clients to make better business decisions.
This becomes even more imperative in the current market dynamic where non-traditional means are critical for survival. This very dynamic drives our desire to support clients in their reform efforts through providing consulting and support on diagnosis, design, and implementation issues.
Our success stems from our core team of seasoned economists with extensive business experience as well as our rapidly growing network of industry-specific professionals. This skill-set enables us to view the issue from a diverse universe of perspectives.
Meet Our Founders
Meet the leadership behind Acumen Consulting,
united by a shared vision to deliver high-impact solutions across the region.
Chief Executive Officer and Co-founder
Sandra Farid
Sandra Farid is an economist and strategy advisor with extensive experience in management consulting, financial planning, and economic policy across Egypt and the Middle East. She served as Economic Advisor to the Minister of Tourism and Antiquities (2020–2023), where she helped shape crisis response and sector recovery strategies. She co-founded Acumen Consulting in 2016 to bridge the gap between global business frameworks and regional market realities.
She leads multidisciplinary assignments spanning strategy development and execution, PMO setup, organizational development, and financial planning across both public and private sectors, including tourism, manufacturing, financial services, agriculture, real estate, education, healthcare, and labor markets.
She is also an active entrepreneurship mentor and public speaker, having supported over 600 startups across Egypt and the MENA region.
Sandra holds a double BA in Economics and Business Administration from The American University in Cairo and an MA in Economics from Philipps University Marburg, specializing in economies of the Arab region.
Co-founder
Inji Amr Borai
Inji Amr Borai is a strategy and innovation leader with over 20 years of experience in management consulting, digital transformation, and financial services across Egypt and the broader region. She co-founded Acumen Consulting in 2016, contributing to its early vision of delivering context-driven, implementation-focused advisory, before transitioning to global roles within Mastercard.
She currently leads global learning initiatives at Mastercard Advisors, where she focuses on talent development, organizational capability building, and the integration of emerging technologies, including AI, into learning and problem-solving frameworks. Over the course of her career, she has built and led high-performing consulting teams, scaled digital payment solutions, and supported organizations in navigating complex transformation agendas. Her previous roles include serving as Country Manager for Mastercard Egypt, where she played a key role in advancing digital payments and financial inclusion.
Inji holds a BSc in Economics from Cairo University, an MBA from Arab Academy for Science, Technology and Maritime Transport, and a Stanford LEAD Certificate in Innovation from Stanford Graduate School of Business.